The Erah Way: Where Skin Meets Soul
Welcome to Erah,
We believe skincare can take on an entirely new experience. Where we aren’t only caring for the surface, but using the power of botanicals and earth-source ingredients to nourish our entire selves. Medicinal plants have supported and healed people from all walks of life across centuries, so how come we turned away from the healer that has been in front of us all along? With the knowledge we have now, from medicinal to spiritual aspects of plants, there seems to be no other option than to go back to our roots. With Erah, we are here to create that grounding space for you, to come back to your roots with ingredients that can support beyond the skin, but your entire self.
The History Of Healing With Plants
The use of medicinal plants dates back centuries, as far as 60,000 BCE. From records originating from clay tablets in Prehistoric use, Ancient Egypt, Ayurvedic practices in India, and Traditional Chinese Medicine in China, these plants have been a staple across generations and cultures. There have been many stories of Cleopatra using oils like Moringa, or Greek women applying crushed berries and herb infused oils for healing of their skin. There is an abundance of information to immerse yourself within the botanical world, but for now it is important to understand how far it really dates back to. In the 19th-20th century, pharmaceuticals started to take control, and folk herbalism was not in the forefront anymore. Instead, synthetic chemicals, fillers, parabens, and many harsh ingredients were introduced. Unfortunately, we still see this today in many products on the shelves. Although the beauty of holistic healing never fully disappeared, it definitely seemed to be replaced with “quick fixes” or what we feel are “band-aid” approaches to self care.
The Turning Point
In today's world, we’re often drawn to convenience and the next promising product. But what if we all took a moment to pause, and reflect on how we truly care for ourselves. How are we truly showing up? Are we constantly seeking something to fix our skin, or are we nurturing it with intention? When self-care flows from a place of love, respect, and presence, it becomes effortless.Caring for yourself internally, while supporting your exterior is what will redefine ‘self care’. That is why we feel botanicals and earth-borne ingredients are such a beautiful tool for your journey. They allow for deep healing, both physically and spiritually. These plants are naturally gifted with compounds to soothe your redness, reduce fine lines, or clear blemishes, all by being themselves. Nothing synthetic. Just a flower, a herb, a seed—offering what it’s always had.
What makes Erah’s products Unique?
We think of skincare being only for our face, right? I am sure you answered, “well, of course!”. Our products are designed to go beyond the skin. Offering the beautiful healing powers to nourish wherever you need support in that moment. With each intentional ingredient chosen, it was always there to serve many purposes. Our Balance Serum was formulated with the intention of supporting you during hormonal shifts. With ingredients like Clary Sage for emotional stability. Evening Primrose and Camellia Seed for its potent compounds that provide hydration and softens the skin, while evening primrose calms inflammation and supports a healthy, radiant glow. You’ll find ingredients that support you from head to toe, each offering its own unique purpose and experience. By supporting ERAH, you begin a journey of deeper connection, where understanding the power of each plant becomes a turning point in your path to healing and self-discovery.